7 Floral Street Residential Refurbishment | London

Value:

£2m

Timescale:

40 weeks

A high end reconfiguration project from office space to 7 high spec residential apartments.

Refurbished modern living room featuring a mustard-colored sofa with accent cushions, complemented by a gray armchair and a small wooden side table. Three round nested coffee tables and a sleek floor lamp enhance the room’s functionality and style. Large windows offer natural light and views of surrounding buildings and greenery, while white-painted walls and a light-colored rug contribute to a refreshed, airy ambiance. The refurbishment emphasizes comfort, contemporary aesthetics, and spatial openness.

Residential refurbishment formed the main focus of this extensive project in London’s West End, transforming four floors of existing office accommodation into seven high-quality contemporary apartments. Virtus carried out significant structural alterations and reconfiguration works to maximise the potential of the existing property.

The building also included retail accommodation across the ground floor and basement. Alongside the residential works, Virtus reconfigured this space to improve its layout and prepare it for a prospective tenant.

Residential Refurbishment

The upper floors previously provided office accommodation across Levels 1 to 4. As part of the residential refurbishment, Virtus extensively altered and reorganised these floors to create seven contemporary apartments.

The transformation required significant structural works to support the new residential layouts. As a result, we could make better use of the available space and give the upper floors an entirely new purpose.

The completed apartments provide modern residential accommodation within a sought-after West End location. Moreover, the wider refurbishment allowed both the residential and commercial elements of the property to benefit from a coordinated programme of improvements.

Structural Alterations and Residential Conversion

Structural alterations played a significant role in the project. Virtus carefully coordinated these works with the wider refurbishment programme to maintain progress throughout the development.

At ground and basement levels, we also altered the existing retail unit. This included removing structural elements to improve the available retail space for a future occupier.

Together, the residential conversion and retail works maximised the potential of the existing building while responding to the different requirements of each area.

Residential Refurbishment in a Constrained Location

The central London location presented several logistical challenges. In particular, the site sat within an extremely busy area of the West End with significant pedestrian footfall and restricted one-way road access.

Therefore, careful logistics management remained essential throughout the programme. Virtus coordinated deliveries, waste removal and scaffold erection during quieter periods wherever possible.

In addition, we carefully segregated these activities from the passing public. This approach helped maintain safe access around the site while allowing construction to progress efficiently.

Managing Deliveries and Limited Storage

Limited storage space created another challenge for the project team. Consequently, Virtus coordinated closely with trade contractors to manage the flow of materials onto the site.

We adopted a just-in-time delivery approach to ensure materials arrived when required. This reduced unnecessary storage and helped keep working areas clear.

Furthermore, careful coordination between trades supported an efficient construction programme despite the constraints of the West End location.

Successful Residential Refurbishment

Virtus completed the residential refurbishment on time and within budget, delivering seven high-quality contemporary apartments alongside improvements to the property’s retail accommodation.

Ultimately, the project demonstrates Virtus’ ability to undertake complex residential conversions and refurbishments within constrained central London locations. Careful planning, structural expertise and proactive logistics management allowed us to overcome the site’s challenges and successfully unlock the potential of the existing building.

Project Gallery

Refurbished modern dining room featuring a rectangular dining table surrounded by six black chairs, set against white walls and light wooden flooring. Decorative black wall shelves hold a vase and incense sticks, while a long bench or cabinet with a grey cushion adds functional seating and storage. An abstract multicolored painting and asymmetrically mounted white cabinets enhance visual interest. Large windows and recessed ceiling lighting contribute to a bright, contemporary atmosphere, reflecting a thoughtful refurbishment focused on style, comfort, and spatial efficiency.

Refurbished modern living room featuring a white fireplace with abstract artwork above, an empty white shelving unit, and a yellow accent chair positioned for visual contrast. A grey sofa with black and beige cushions sits beneath two arched windows that flood the space with natural light. The refurbishment highlights updated finishes, improved lighting, and a minimalist design approach that enhances both functionality and aesthetic appeal.

Refurbished modern kitchen and dining area featuring sleek grey cabinetry with integrated under-cabinet lighting, built-in oven, and minimalist white subway tile backsplash. A wooden dining table with four dark-toned chairs sits adjacent to the kitchen, complemented by a contemporary abstract painting in grey, black, white, and yellow tones. Light-colored wooden flooring enhances the space’s warmth and cohesion, reflecting a high-end refurbishment focused on functionality, aesthetic harmony, and modern living.

Refurbished modern living room featuring a light grey color palette, white fireplace with decorative tile detailing, and a blue circular accent chair. A grey sectional sofa with assorted cushions, including a brown accent piece, surrounds a round white coffee table. Large windows introduce abundant natural light, while a tall metallic floor lamp adds a contemporary touch. The refurbishment emphasizes comfort, cohesive design, and enhanced lighting for a stylish and inviting residential space.

Refurbished modern living room featuring a grey sectional sofa, light blue accent armchair, and a black fireplace with newly installed decorative tiles. White shelving unit and freshly painted light grey walls enhance the room’s brightness, complemented by three large windows that maximize natural light. The updated layout includes a white door and refined finishes, reflecting a thoughtful refurbishment focused on comfort, style, and contemporary interior design.

Refurbished modern shower area featuring beige and light brown natural stone-effect tiles, stainless steel wall-mounted showerhead, and an integrated control panel for precise water temperature and flow adjustment. A small rectangular metal fixture embedded in the wall adds functional detail. The refurbishment emphasizes upgraded materials, enhanced water control technology, and a clean, contemporary aesthetic.

Awards and Accreditations

We are committed to being recognised as a modern forward thinking construction company and realise the importance of meeting the standards and expectations of our customers and in recognition of this we are members of Constructionline and CHAS, whilst also having accreditation under ISO9001 & ISO1400.