Rowbots, Fitzrovia

Value:

£500,000

Timescale:

8 weeks

Basement car park to state of the art boutique fitness studio. Check.

This was the first London location of Rowbots chain, part owned by Gareth Bale.

Futuristic gym or fitness studio illuminated by blue and pink neon lights, featuring rows of rowing machines and exercise mats labeled F1 to F8. Mirrors line the right wall, and motivational signs in the background read '#SWITCHON'.

Virtus were appointed by Rowbots to transform an existing basement space, formerly used as a car park, into a state of the art boutique fitness studio.

There were a number of challenges to overcome throughout the works including the design, fabrication and installation of bespoke high end finishes, without compromising the desired acoustic properties required within studio.

The client team were a pleasure to work with and were very happy with the end result.

Project Gallery

A stylish staircase leading downwards, surrounded by exposed brick walls. A vibrant mural featuring a dynamic figure in blue and black adds a striking focal point to the space. The staircase is made of dark metal, and modern lighting strips along the walls enhance the industrial-chic ambiance.

Modern industrial-style gym reception interior with a counter illuminated by blue neon lights and the word 'ROWBOTS' displayed on the wall behind. To the right, a section labeled 'The Machine Room' features clothing racks. The space has a dark ambiance with vibrant lighting accents.

Modern gym or fitness studio with vibrant blue and purple lighting, featuring rows of rowing machines with exercise mats in front. Shelves on the right hold medicine balls labeled with weights from 2 to 20 pounds. A digital wall display reads '#SWITCHON.

A modern restroom with a sleek design featuring a long countertop with two white sinks and stylish black fixtures. The walls are a mix of black tiles and light gray panels. A glass shower stall is visible on the right, and the space is illuminated by bright, contemporary lighting, creating a clean and inviting atmosphere.

A modern locker room featuring a stylish design with black tiled walls and sleek fixtures. Two white sinks are set into a long countertop, while a glass shower stall is visible on one side. Urinals are mounted on the wall, and the overall ambiance is contemporary and well-lit, with a mix of textures and materials.

A sleek locker room area featuring dark tiled flooring and modern amenities. A long countertop with sinks is lined with neatly arranged toiletries. In the foreground, a stack of white towels sits on a black wooden bench, while locker units with silver handles are mounted on the wall, providing storage for personal items.

A close-up view of a modern sink setup featuring a white rectangular basin and a sleek black faucet mounted on a tiled wall. A stylish soap dispenser in amber glass is attached to the wall, complementing the contemporary design. The surrounding tiles are black and white, creating a clean and minimalist aesthetic.

Awards and Accreditations

We are committed to being recognised as a modern forward thinking construction company and realise the importance of meeting the standards and expectations of our customers and in recognition of this we are members of Constructionline and CHAS, whilst also having accreditation under ISO9001 & ISO1400.